RAIN Group is Acquired by Horizon-owned Alchemist

Navagant LLC, a leading middle market investment bank focused on serving mission-driven organizations, is pleased to announce its role as exclusive advisor to RAIN Group on its sale to Alchemist, a global leader in transformative learning and development experiences that design innovative training programs to inspire and energize individuals and teams.

Founded in 2002, RAIN Group is a top-tier provider of sales training and performance improvement, with a strong presence in over 95 countries across five continents. The company has worked with numerous Fortune 500 companies and industry leaders to help organizations unleash sales potential through advanced education approaches and technology, industry-leading methodologies, and research-based solutions.

RAIN Group has a comprehensive portfolio that provides companies with tailored solutions for consultative selling, account management, sales negotiation, coaching, and senior executive selling. Its programs are delivered through various modalities, including in-person workshops, virtual training, and eLearning platforms, enabling businesses to develop world-class sales teams capable of driving revenue and improving client relationships.

Through advanced learning architectures and subscription offerings, RAIN Group empowers clients to implement structured, repeatable processes that lead to measurable and sustainable sales success.

Backed by Horizon Capital, Alchemist recognized RAIN Group’s potential to drive further innovation in the sales training industry. Together, this partnership will accelerate global expansion, scale offerings, and develop new capabilities to meet the evolving needs of modern sales organizations.

“We’re excited to partner with Alchemist and Horizon to take RAIN Group to new heights in the sales training industry,” said Mike Schultz, Founder of RAIN Group. “This collaboration will allow us to expand our global reach and further enhance our ability to deliver transformational sales training programs and exceptional client results. Alchemist’s innovative approach to learning and development aligns perfectly with our commitment to helping clients achieve measurable and sustainable sales success. Navagant’s expert guidance and unwavering commitment were essential in helping us turn the idea of a bright future with the Alchemist team into a reality.”

Jacob Voorhees, Managing Director of Navagant, stated, “We are thrilled to have advised RAIN Group on this landmark transaction. Mike and the RAIN team have built an exceptional company that has transformed the sales training landscape. Alchemist is the ideal partner to drive RAIN Group’s continued growth and global expansion. We wish the RAIN team every success under new ownership.”

Benefits & Long-Term Value Creation

By merging RAIN Group’s research-backed sales training methodologies with Alchemist’s expertise in professional development, the combined entity will offer clients an expanded, comprehensive suite of solutions that blend digital, immersive, and experiential learning with proven sales methodologies. This combination is set to foster continuous growth, empowering organizations to achieve measurable, long-term business outcomes.

About Alchemist

Alchemist is a UK-based learning and development business specializing in leadership development and sales training. The company delivers immersive, experiential, digital and interactive learning for clients across the globe and uses techniques such as virtual reality, gamification, and interactive simulations to inspire and engage learners. Their offerings include leadership and professional development, sales enablement, learning technology, and client experience enhancement. Alchemist leverages its extensive network and operational expertise to create lasting value for its partners and stakeholders. For more information, please visit www.thisisalchemist.com.

About Horizon Capital

Founded in 2018, Horizon Capital is a UK-based specialist private equity firm focused on investing in high-growth, mid-market companies within the technology and business services sectors. The firm partners with entrepreneurs and supports them to deliver dual track growth, combining strong organic performance with intensive acquisition strategies to rapidly scale and build valuable enterprise businesses. For more information, please visit www.horizoncapital.co.uk.