Combined Company to Offer Comprehensive Marketing, Enrollment, Retention, and CRM Solutions for Higher Education

Elsmere Education (Elsmere), a leading provider of online education program management and marketing services, today announced a growth investment from Haven Capital Partners and its merger with Human Capital Research Corporation (HCRC). The combined entity will operate as Human Capital Education and provide comprehensive marketing, enrollment, and retention solutions for online university programs.  Navagant LLC, a middle-market investment bank focused on serving mission-driven organizations, advised Elsmere on both transactions.

Human Capital Education will offer expertise and solutions for student success and advancement through Slate and Salesforce, the two leading CRM platforms in higher education. Elsmere’s established track record of providing market research, marketing, enrollment, and student success services, primarily focused on online programs for non-traditional learners (including graduate, undergraduate, executive education, and certificate programs), will be enhanced by HCRC’s capabilities.  Human Capital Education also serves traditional undergraduate and graduate programs, supporting students in on-campus and hybrid formats.

“Elsmere and HCRC are well-positioned to serve the evolving higher education student enrollment market through their fee-for-service model,” said Jacob Voorhees, Managing Director of Navagant. “Haven Capital Partners is an ideal partner for Human Capital Education and will support the company’s growth in a dynamic higher education landscape.”

“Navagant has been a trusted advisor for Elsmere for several years, guiding us through strategic decision-making and helping drive this successful outcome,” said Justin McMorrow, Founder and CEO of Elsmere. “As the lines blur between online and on-campus offerings, and universities seek more actionable insights into serving their students, Human Capital Education will provide a comprehensive suite of services and technology solutions. This strategic combination will enable us to better empower universities to achieve their goals.”

Synergies & Long-Term Value Creation

By partnering with Haven Capital Partners, Elsmere will enhance its ability to pursue value creating organic and inorganic growth opportunities. The acquisition of HCRC will materially expand Elsmere’s solution capabilities, extending its expertise into Slate CRM, among others. The combined organization will be able to meaningfully serve a broad array of higher education institutions, improving enrollment, marketing, and student experiences.